YU HE
CONTACT
Public Market

Situation analysis

Prototype Link: https://xd.adobe.com/view/72184caf-32d5-4c45-959a-72e4d8048a76/

Problem statement

The theme of this project is an digital based interactive wayfinding system in local Public Market, Rochester, NY Software: Adobe Illustrator CC, Adobe Experience Design CC

With an increasing focus on digital as an expected enabler for consumers, how might we improve the shopping experience of customers in Public Market, Rochester?

• Over 200 vendors offer products on market, space is limited

 

• Open on Tuesdays and Thursdays from 6:00 a.m. to 1:00 p.m.

  Saturdays from 5:00 a.m. to 3:00 p.m. year-round.

 

• In addition, an array of independent local business can be found on

  Market ground and in the surrounding Market District.

Intent

Identify problems

Help customers:

• Finding different type of goods easier

• Find parking spots easier

• Aware benefits of using shuttle or bicycle

• Report dishonest vendors

• Get tips for shopping

• Know volunteer and ads information

• Too crowded for customers

• Limited parking

• Minimal signs

• Location

• Lack of flow

• Less vendors' information

Audience

Propose

• Local residents

 

• Students who live in Rochester

• Mobile Application

    • Interactive maps

Flowchart

Wireframe

Prototype

Prototype Link:  https://xd.adobe.com/view/72184caf-32d5-4c45-959a-72e4d8048a76/

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YU HE
Public Market
Prototype Link: https://xd.adobe.com/view/72184caf-32d5-4c45-959a-72e4d8048a76/ The theme of this project is an digital based interactive wayfinding system in local Public Market, Rochester, NY Software: Adobe Illustrator CC, Adobe Experience Design CC
YU HE
Prototype Link: https://xd.adobe.com/view/72184caf-32d5-4c45-959a-72e4d8048a76/ The theme of this project is an digital based interactive wayfinding system in local Public Market, Rochester, NY Software: Adobe Illustrator CC, Adobe Experience Design CC
Public Market